The Tipping Point.
For the duration of its 300 + pages, The Tipping Point does a great job in describing the study of human behavior patterns and how some ideas can suddenly spread like viruses. Malcolm Gladwell discusses a few everyday business and economic trends, writing about how their drastic change can be attributed to minor events. Its a quick read, but well worth it. If your a fan of Freakonomics then you will definitely want to check this book out.
From the back cover:
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
