Shift Fluently.

Volkswagen is notorious for creating simple, yet brilliant ad campaigns. "Shift Fluently" captures the essence of minimalism that VW is known for while conversing their message clearly. 

Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic Designers: Isabelle De Vos, Phyl Bautzer
Account Team: Sylvie De Couvreur, Francis Lippen

Empty Memory.

What is the physical boundary of an electronic device, and how does that translate to the form of the device? Function was detached form its form, the outline can be different and can assume creative control. As flash drives can be made extremely small, the Empty Memory was given a hollow space, implying the invisible technology. The set contains two variations which both capitalize on the newer, much smaller forms of storage.

Via Logical Art

 

 

Feature - Creative Staircase Designs 2.

View set 1 here

Totally Spoked.

Great poster design for the annual exibition. Stunning typography and color scheme, had to post this. Love it.

 

On Time.

The On-time clock fast forwards 3 minutes of your time so you don’t have to run for the bus.

GENIUS!

via Diamantini & Domeniconi

Zimoun Sound Sculptures.

Zimoun focuses on creating installations and sound sculptures, usually in connection with mechanical features, movement and physically generated sounds. His creations are graceful, mechanically harmonized works of poetic playfulness - simple yet complex, the result of repetitions with slight irregularities caused by routine and coincidence.

Zimoun uses simple components. Through mutual interference and interaction these generate complex sound structures and movements. He often works with a great number of identical mechanical industrial elements, which he then manipulates and prepares for his creations. His interest lies in the artistic research of resonance, space, movement, simplicity, materials and generative systems. The result is an artificially generated yet seemingly organic behavior of these installations and sound sculptures.

via zimoun.ch